
Performance and diagnostics system for athletes, coaches and teams. Testing hardware, performance data, software and coaching in one system.


Product development, technology, organisational design and execution. I build digital products, improve complex systems and turn ideas into real-world impact.
Explore my workCurrent focus

Performance and diagnostics system for athletes, coaches and teams. Testing hardware, performance data, software and coaching in one system.

Ongoing experiments. Understand problems, design solutions, validate relevance fast. Not every idea needs to become a company.
What I actually do, and what backs it up.
I turn ideas into market-ready products, business models and operating offers. From audience and positioning to pricing, MVP and first customers.
I use AI across the entire product cycle. For research, specification, UX, architecture, development, testing and documentation.
I build digital systems with complex business logic, data models, permissions, interfaces and clear user processes.
I coordinate product owners, teams, stakeholders and dependencies, and translate strategic goals into predictable delivery.
I take products into real operation and connect software, hardware, processes and customer experience into one working system.
I develop people, roles and collaboration. From IT apprentices and product owners to sport teams and athletes.
I reduce complex problems to the decisions that actually matter.
I connect product, technology, delivery and operation instead of treating them separately.
I validate decisions with users, data and real world constraints.
I build, observe and improve. Real usage creates better answers than perfect presentations.
I build at the intersection of technology, product and execution. Over 12+ years, my work has evolved from software engineering and DevOps into product delivery, team development and founder led ventures. I have worked across environments with 8 product teams and more than 200 people, facilitated 8 PI Plannings and was responsible for the development of around 60 IT apprentices. Today, alongside my professional role, I am building VYTA and Voyu. What connects all of it is simple: understand the problem, build the system and make it work in the real world.